betterme
Health and coaching platform website
BetterMe is an international wellness platform with an audience of over 20 million social followers. The site presents the company’s product line — programs for physical and mental health.
Brief
Build a full product marketing site covering the entire BetterMe range — from fitness to meditation and mental health. The site had to reflect brand energy, structure products clearly, and convert visitors through social proof and calls to action.
What we delivered
Hero — bold full-screen banner “BetterMe: Health coaching” with subcopy on training, balanced nutrition, and motivation, plus CTAs.
Popular programs — “BetterMe: Health coaching” with three large cards: wall pilates (28-day sculpting), calisthenics (muscle building), and intermittent fasting (nutrition goals), each with lifestyle imagery.
“BetterMe: Mental health” — dark blue brand block for guided meditations and breathwork.
Mental-health program cards — deep sleep and guided meditation offerings.
Social proof with counters — 20M social followers, 65M training with BetterMe Wall Pilates, 1.5M US ratings, 50% App Store (client figure).
Testimonials carousel — real user reviews with star ratings.
“Meet the BetterMe world” — three ecosystem cards: BetterMe Store, BetterMe for Business, BetterMe Tribe.
Footer — full navigation, social links, and legal information.
Outcome
A complete product site with a clear path from brand introduction through programs and standout metrics to joining millions of users. Energetic design with large lifestyle photography matches the wellness brand.