plausible
Web analytics SaaS marketing website
Plausible Analytics is a lightweight, privacy-first, open-source-friendly analytics tool built in Europe. It positions itself as a simple Google Analytics alternative — no cookies and no intrusive GDPR consent banners on typical setups.
Brief
Ship a full marketing site for a SaaS product aimed at site owners who care about privacy and simplicity. The site must explain advantages over Google Analytics, show the product UI, back claims with social proof, and convert visitors into paying subscribers.
What we delivered
Hero — “Easy to use and privacy-friendly GA alternative” positioning with subcopy plus dual CTAs: free trial and live demo; large dashboard graphic.
“Why use Plausible” grid — scroll depth, AI-referrer traffic, SEO tie-ins, goals and campaigns, cookie-free analytics, bot filtering and paid-traffic insights.
“People ❤️ Plausible” — headline stats (~17k paying customers, hundreds of billions of pageviews tracked, 99.99% recent uptime) plus a testimonial carousel from well-known teams.
Long-form “Time to ditch Google Analytics” narrative from founders covering one-screen simplicity, lightweight script, privacy/GDPR posture, and open-source independence.
Usage-based pricing — Starter / Growth / Business / Enterprise with monthly↔yearly toggle, feature matrices, and trial CTAs (site lists pricing tiers such as $9 / $14 / $19 on hosted plans).
Closing CTA band repeating trial + demo.
Wide footer — product, comparisons, company, resources, socials, legal, plus EU hosting tagline.
Outcome
A polished marketing funnel from positioning through proof to plan selection, in a clean light UI that mirrors the product’s simplicity.