the stay club

Brief

The existing site already had a header, footer, and forms — the client asked us to rework the page content areas. Our task was to design and integrate all substantive content between header and footer: from the first screen through to the final call to action. It was essential to preserve the brand’s tone — premium, restrained, with emphasis on atmosphere and student convenience.

What we delivered

Hero section — full-screen banner with “Student life in London” messaging, supporting copy, and call-to-action buttons. A dynamic, atmospheric opening that immediately reflects the brand character.

Locations section — premium London neighbourhoods: Camden, Kingston Town, North Acton, Hangar Lane. Each location is shown with photography and a link for details, in a large-image grid for strong visual impact.

“Everything you need, right at hand” benefits — four interactive blocks with expandable detail: fully fitted studios, a modern gym, 24-hour security, and on-site café. Each block pairs list-style copy with large lifestyle imagery, alternating left/right layout.

“Unique global atmosphere” — brand block on a dark background with a photo gallery and copy highlighting the international resident community.

Guides & articles — card grid for blog and news with images and headlines, plus a “view all” action.

Partners — horizontal logo row for partner brands including Lovespace, Buzzbike, Zambrero, Domino’s and others.

CTA section — “Ready to join the Stay Club?” with a booking button.

Outcome

A complete content layer that takes visitors from first brand contact — through location and benefits — to booking. Clear structure, restrained premium design, and a straightforward UX flow.