barbie
UX/UI design for a cosmetics e-commerce store
Skincare and makeup e-commerce with easy product discovery and checkout — brand aesthetics carried through the visual design.
Brief
Design a cosmetics e-commerce store with straightforward product selection and purchase flow. Express the Barbie aesthetic through the site’s visual style.
Process
We mapped structure, navigation, and checkout flows, then designed the homepage, catalog, and product page. UI design and interface components followed.
Solution
The homepage highlights new arrivals, bestsellers, and product categories. Brand and blog blocks support discovery and tone of voice.
Product pages include a photo gallery, price, shade picker, rating, and reviews. Description, ingredients, and shipping sit in expandable sections. Add to cart, wishlist, and similar-product recommendations are included.
Soft pink, decorative depth, rounded shapes, and bold typography create a cohesive store identity.