hilton
Website redesign concept
A Hilton website redesign concept that combines brand storytelling with practical search and booking. Hotels, sub-brands, and destinations are structured while keeping the Hilton identity recognisable. Note: personal concept — not an official Hilton project.
Brief
Create a Hilton website redesign concept that presents the hotel network alongside easy search and stay booking. Structure information about hotels, brands, and destinations while preserving Hilton’s recognisable identity.
Process
We mapped site structure, navigation, and the hotel search and booking flow, then developed the visual concept, UI design, and responsive layouts.
Solution
Hotel search sits on the first screen so users can choose destination and travel dates immediately.
Content is grouped around key user questions: stay types, network brands, locations, events, and popular destinations.
Tabs, filters, and a map help visitors explore options.
Booking is designed as a three-step flow from choosing a stay to checkout.
The visual style combines Hilton blue, large photography, and bold typography. Alternating light and blue sections break the page into clear blocks and highlight key information.