wild di
UX/UI design for a jewelry e-commerce store
E-commerce design for a jewelry brand: it reflects the brand character and helps shoppers find pieces for themselves or as gifts. Collections are paired with clear category navigation.
Brief
Design a jewelry e-commerce store that conveys the brand and helps customers find pieces for themselves or as gifts. Combine collection storytelling with straightforward category navigation.
Process
We mapped store structure and navigation, then designed the visual concept, homepage, product cards, gift-selection blocks, and custom jewelry enquiry flows.
Solution
The homepage highlights a new collection and routes into core categories: rings, necklaces, earrings, bracelets, engagement, and personalised jewelry.
Product cards show photo, name, and price for quick scanning.
Dedicated blocks suggest gifts by occasion — birthday, anniversary, or personalisation.
A blog adds guidance on choosing, styling, and caring for jewelry.
A contact form supports bespoke orders.
The visual style uses a light background, blue accents, bold typography, and an animal print motif. Large product and model photography foreground the jewelry; repeating shapes tie the page into one cohesive layout.